Today our techs have improved the searching system of PopAds. Before, when a visitor has landed on a publisher website, it could take up to 10 seconds to check if there are any popunders for him. If the visitor clicked on a link before PopAds system could get results - no popunder has been opened. Now, the system has been divided into two searching mechanisms - quick one which responds below one second(it checks local advertisers only) and second one which queries our partner networks.
If a visitor clicks anything on publisher website and results from partner networks have not been gathered yet, a popunder of local advertiser will be shown.
What does it mean for publishers?
- More popunders open
- Increased revenue
What does it mean for advertisers?
- More traffic
- Cheaper traffic(for the popunders opened before there are results from partner networks, advertisers need to bid for the popunder only with other local advertisers)